SOVEREIGN IT & AI · AMSTERDAM

Your Business, Your Servers, Your Rules

Your apps, data, and AI on European iron you own. Two ways in: Sovereign AI to automate the work that eats your week, and Sovereign Infrastructure to own the systems your business depends on.

“If your business runs on someone else’s cloud, your data is part of someone else’s business model. It doesn’t have to be.”

Everything Ironstack builds and runs starts from one conviction: a company should be able to point at its infrastructure and say ours. It should not be rented, mined, or one price increase away from a problem. It should be owned, understood, and documented.

Services

Two service lines, one principle: your business runs on systems you own. Most clients start with automation, because the wins come fast. Everything ends the same way: running with care, on your own servers, with your exit built in.

LINE ONE · AI & AUTOMATION

01

Workflow Automations

The busywork wired away, no AI required: your tools connected so leads, documents, and invoices flow between systems on their own. Up to three automations as one fixed-scope project.

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02

AI Automations

Repetitive office work, handled for you: leads answered, documents filed, invoices drafted, systems kept in sync. Up to three automations connected to the tools you already use, as one fixed-scope project.

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03

Private AI Assistant

Your own AI chat assistant on a European server, connected to your company documents. Your team gets answers with sources, and nothing you type becomes someone else’s training data.

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04

AI Voice Assistant

A voice assistant that answers the phone, takes bookings, and handles intake, connected to your calendar and systems. Live today at its first paying client.

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LINE TWO · SOVEREIGN INFRASTRUCTURE

05

The Sovereignty Audit

The first step for infrastructure. A fixed-scope investigation of what runs where, what it really costs, and where you are exposed, with a written report that is yours to keep.

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06

Migration

Off rented cloud and onto servers you own, executed in the five controlled phases below, with a rollback plan for every step.

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07

Workspace Exit

Out of Google Workspace or Microsoft 365: your email, documents, storage and chat on your own server. Moving email safely is where the real work sits.

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HOW IT KEEPS RUNNING

Every price is fixed and known before the work starts. The full register, including what each retainer tier covers, is just below.

PRICING · FIXED AND IN WRITING

The number is known before the work starts

Every price is fixed and excl. btw. Projects are billed 50% on signing and 50% on go-live. Retainers are billed monthly in advance, with a 14-day payment term. Ownership is the product; the savings that usually follow are a side effect.

Price register · one-time work · excl. btw

I.Sovereignty Audit€850
II.Migration, simple€1,750
III.Migration, medium€3,750
IV.Migration, complexfrom €7,500
V.Workspace Exit€1,250 to €2,500
VI.Workflow Automations, up to three€950
VII.Extra workflow automation€250
VIII.AI Automations, up to three€1,500
IX.Extra AI automation€400
X.Private AI Assistant€2,000
XI.AI Voice Assistant€3,000

The audit is fully credited against a migration signed within 60 days

THE MONTHLY RETAINER · BOTH LINES END HERE

Base · €150 a month

Patches, backups, monitoring, certificate renewals, and a monthly health report in plain language. Response the next business day. No change hours included.

Standard · €325 a month

Everything in Base, plus two hours of changes and questions each month. Response within four hours during business hours.

Priority · €575 a month

Everything in Base, plus five hours each month, same-day response, and a quarterly review call.

Each managed AI component, such as an assistant or an automation stack, adds €75 per month on any tier. Hetzner server costs are billed at cost, itemized, with no markup. Work beyond your tier’s hours is €90 per hour, excl. btw, and only ever after you approve it. Support runs in business hours, with response times per tier.

The method

Every build runs through the same five controlled phases, whether we install a fresh stack or move an existing environment. Your current setup keeps running untouched until we deliberately switch, in a window you approve, with a tested rollback plan. Smaller automation projects follow the same discipline, just lighter.

  1. I

    Discovery & Audit

    I map your infrastructure, dependencies, costs, and risks. You receive a written audit that stays useful even if we never work together again.

  2. II

    Architecture & Planning

    Target design plus a step-by-step migration runbook with a rollback per step. Nothing executes without your sign-off.

  3. III

    Migration Execution

    The new environment is built and filled next to your production, which keeps running untouched.

  4. IV

    Validation & Cutover

    Full testing, then the switch in a window you approve, followed by close monitoring.

  5. V

    Handover & Retainer

    Documentation, knowledge transfer, and a trained team. The old environment is safely decommissioned, and the managed retainer takes over from there.

AI that earns its place

The case for AI and automation is simple: hours back. Phones answered, leads triaged, documents filed, invoices drafted — time your team stops spending on work a machine does better. Sovereignty is the difference, not the pitch: the model comes to your data, your data does not go to the model.

An assistant where you already talk

A private assistant in Telegram, WhatsApp or your team chat, and on the phone if you want it to have a voice. It searches your files, books appointments, creates tasks and drafts invoices, all against your own systems.

Automations that think

The automation layer that wires your stack together can read now: leads get triaged, documents filed, meeting notes turned into tasks. AI is used where it earns its place, and skipped where a plain rule does the job better.

Answers from your own knowledge

A private search across your wiki, documents and archives that answers in plain language, with sources. Indexed on your server, inside your walls, without becoming someone else’s training data.

The honest version: small open models run on your own hardware, and some tasks need bigger ones. When they do, I use an EU-hosted model under a written agreement, disclosed in your documentation, and only for the data that task needs. You always know which is which.

Read more about AI & Automation →

I run everything I recommend

This isn’t theory. The company itself runs end-to-end on self-hosted, self-managed infrastructure. It is the same kind I build for clients.

Register of systems · in production

I.CRM & salesreplaces HubSpot
II.Project managementreplaces Asana
III.Invoicingreplaces Moneybird
IV.Automationreplaces Zapier
V.Monitoring & alertingreplaces Pingdom
VI.This websitereplaces Squarespace

One server · EU data center · under €20 a month

Every tool is wired together with automations I built myself. A new client conversation flows from this website into the CRM, projects, and invoicing without a single third-party data processor in between.

The rented equivalents of this register start around €80 a month for a single seat, and they grow with every user you add.

That is my stack, because that is what my company needs. Yours will look different, and that is the point. Dropbox has an owned equivalent. So do Slack, Notion, Zoom, Calendly, Mailchimp, Typeform, Zendesk and Shopify. If your business runs on it, there is almost certainly a version you can own, and where there is not, I will say so.

The exit clause

Everything is yours from day one. The servers run under your accounts, the domains are registered to you, and the documentation is written for your team, not for me.

If I disappear tomorrow, any competent engineer continues from the runbook. If you want to leave, you take everything with you and owe me nothing.

Sovereignty includes independence from me. That is the point.

Damjan Šajinović
Damjan Šajinović  Founder IRONSTACK · SOVEREIGN INFRASTRUCTURE d.sajinovic@ironstack.nl

The person behind the seal

I am Damjan Šajinović, a software engineer in Amsterdam with Serbian roots. In Serbian there’s a word, inat: the stubborn refusal to accept “that’s just how it is.” It’s the most accurate description of why Ironstack exists.

A few years ago I stopped accepting that my data lives in other people’s data lakes, where it is harvested, profiled, and sold as someone else’s product. So I rebuilt my digital life on servers I own, piece by piece, until nothing essential depended on anyone else’s cloud. Ironstack runs on that stack today, and builds the same ownership for businesses that feel the same discomfort.

I come to infrastructure as an engineer, not a reseller. I write the glue code, build the automations, and document every environment as if I will not be there tomorrow. I do not ask you to take anything on faith: you see every design decision, every runbook, and every line of the audit. That’s the deal. Full transparency is what ownership looks like.

Fair questions

You are one person. What happens when you are ill or on holiday?

Monitoring never sleeps, and everything I build is documented so no knowledge exists only in my head. Planned absences are announced well in advance, and retainer clients have defined response times per tier, within business hours. I will not pretend to be a 24/7 agency: you get one person, and that person answers.

How long does a migration take?

It depends on the size of your environment. A typical small-business migration runs four to eight weeks from audit to handover. The audit gives you an exact timeline before you commit to anything.

What does it cost?

The audit is €850 fixed, fully credited against a migration signed within 60 days. Migrations are €1,750 for simple environments, €3,750 for medium ones, and from €7,500 for complex ones, quoted after the audit. A Workspace Exit is €1,250 to €2,500. Workflow automations start at €950, and AI projects run from €1,500 to €3,000. Ongoing care is €150, €325 or €575 per month. All prices are excl. btw; projects are billed 50% on signing and 50% on go-live. The number in the proposal is fixed and does not move.

Do we have to migrate everything at once?

No. Migrations are phased by design, and the audit usually identifies quick wins. Starting with a single system is a perfectly good way to begin.

Is self-hosted actually safe enough for a business?

Safety comes from practice, not from a vendor logo. Updates, backups, monitoring, and hardening are part of every environment I hand over. What you gain on top is certainty: you know exactly where your data is and who can touch it.

What if we want to leave Ironstack later?

Then you leave, and you take everything with you. That is the exit clause above, and it is written into the agreement. Lock-in would contradict everything this company stands for.

Where does our data live, and what about the GDPR?

On servers you own, in an EU data center, under EU jurisdiction. With no American cloud provider in the chain there is no CLOUD Act ambiguity, your GDPR processor register gets shorter instead of longer, and “where is our data?” becomes a question you can answer by pointing.

And AI? Can we use it without leaking data?

Yes, if you are deliberate about it. The biggest AI risk in most companies today is employees pasting client data into free chatbots. I build the deliberate version: assistants and automations that work against your own systems, on your own server where possible, and through a disclosed EU-hosted model where not. The audit can map your current AI exposure as well.

Start a conversation

Tell me what runs where and what bothers you about it. You will get a straight answer, and sometimes the honest answer is that you do not need me. For AI, the door is a free discovery call. For infrastructure, the Sovereignty Audit is the first step.

  1. 1

    A free discovery call

    Half an hour, free and without obligation. We find out whether this fits, and which of the two lines it belongs to.

  2. 2

    A proposal in writing

    After the call you receive a fixed plan: scope, timeline, and one number that does not move. You commit to nothing until you sign.

  3. 3

    Built, handed over, yours

    The work is delivered with documentation and training. Everything runs under your accounts — leave any month and take everything with you.

Prefer to reach out directly?

Amsterdam, NL